YouTube will let viewers create separate recommendation feeds by describing what they want in everyday language. Gemini turns the request into a personalized stream, which appears as a tab above the regular Home feed instead of replacing YouTube’s main algorithm.
A prompt can define a topic, mood or viewing situation, such as video podcasts suited to a 30-minute commute. Longer instructions can specify content to include, exclude or prioritize. Users will be able to maintain multiple feeds, making each one a reusable filter rather than repeating a search whenever they open the service.
The feature gives viewers more explicit control over discovery while leaving the default Home recommendations intact. Similar user-built feeds have appeared on Bluesky, Threads, Instagram, X and Spotify, but YouTube’s scale makes the idea more consequential: the company says its catalog now contains more than 20 billion videos.
Custom feeds will begin rolling out across YouTube’s web and mobile applications next month. The company has not detailed regional availability, moderation behavior or how closely results will follow exclusions in complex prompts. Until the rollout begins, it is also unclear whether these feeds surface genuinely different material or mostly reorganize videos the platform already tends to recommend.