Instagram head Adam Mosseri said people who do not like AI content should not have to see it in their feeds, according to The Verge. He also argued against a broad platform-level filter that would remove AI content entirely.
The comments capture the tension facing social platforms as AI-generated media becomes easier to produce and harder to distinguish. Users want transparency and control, while platforms are reluctant to suppress a category that creators and advertisers may use heavily.
Feed controls, labels, and recommendation settings are likely to become more important as platforms try to balance creative tools, authenticity concerns, and user preference.