European regulators are pressuring Meta to change design features such as autoplay and infinite scroll, Ars Technica reported. The warning is tied to the Digital Services Act, which can impose large penalties on major online platforms.
The dispute matters for AI and social platforms because recommendation systems, engagement loops, and interface design are increasingly treated as regulatory issues rather than purely product choices. Limits on addictive design could change how content discovery and algorithmic feeds are built.
If enforced, the requirements may become a reference point for other large platforms that rely on continuous feeds and automated ranking to keep users engaged.