WIRED published a column criticizing the growing number of generative AI features that are enabled by default. The author argues that sensitive AI functions should require users to opt in rather than hunt for opt-out toggles.
The complaint reflects a wider backlash against AI features being inserted into familiar products without clear consent. Default-on design can make users feel that privacy, creative control, or workflow changes are being imposed.
For product teams, the message is straightforward: AI adoption is not only about capability. Trust, defaults, and user control can determine whether a feature feels helpful or invasive.