A new study covered by WIRED found that YouTube and X are referring users to sites that create nonconsensual sexually explicit deepfakes. The report says some services offer generated images for as little as $1 each.

The findings underline a persistent failure point in AI safety: harmful tools can spread through mainstream recommendation and advertising surfaces even when platforms ban explicit abuse. Regulators and platforms are likely to face growing pressure to treat distribution channels as part of the harm chain.