South Korea’s enthusiasm for AI is becoming visible in ordinary public and consumer infrastructure, MIT Technology Review reports. The story points to everyday encounters such as automated immigration gates and AI-enabled services as signs of how quickly the technology is being normalized.
The country is a useful case study because AI adoption is not only about frontier labs or enterprise software. It is also shaped by dense digital infrastructure, consumer behavior, government priorities, and social comfort with automation.
For AI builders, South Korea offers a reminder that adoption depends as much on trust and deployment context as on model capability.