Adult performers are challenging Meta’s decision to allow explicit text conversations in Muse while their own Instagram accounts face restrictions for sexual content. Muse is an adults-only AI assistant that can also access personal information such as email and calendars to perform tasks proactively.
Meta says a private, one-to-one conversation between an adult and an individualized assistant is different from promoting services on a social network. The company permits legal adult behavior in Muse, though the assistant generates explicit text rather than images or video. Creators interviewed by WIRED argue that Meta is giving its own AI more latitude than people who rely on Instagram to reach audiences.
Their concerns extend beyond moderation. Some performers want clearer answers about the material used to train Muse and whether creators whose work contributed were compensated. Others worry that synthetic adult content could eventually displace human performers, even as they acknowledge that automation can help with routine marketing work such as clipping videos. The dispute highlights a practical governance question for consumer AI: platforms must explain not only what an assistant may generate, but why comparable human expression is treated differently elsewhere in the same company’s ecosystem.