Meta’s Muse Image model can place Instagram users into AI photos

Meta is rolling out Muse Image, the first image generation model from its Superintelligence Labs division. The model now powers image tools across Meta AI, Instagram, and WhatsApp, with more apps expected to follow.

The Instagram integration is notable because it can use public-account users in AI-generated images unless they opt out. That raises privacy and consent questions as social platforms connect user identity directly to generative tools.

The launch shows Meta trying to turn its social graph into a distribution advantage for consumer AI features.