Meta is entering the AI API market with Muse Spark 1.1 at pricing that The Decoder says undercuts OpenAI and Anthropic. The report frames the launch as another escalation in the AI price war.
Model API pricing is becoming a strategic weapon as developers compare capability, latency, and cost across providers. Lower prices can shift workloads even when models are not universally best-in-class.
The move increases pressure on pure-play AI labs that must fund expensive model development while competing against platform companies with broader revenue bases.