Meta is disabling an Instagram feature that allowed users to generate AI images based on public accounts, The Verge reported. The tool had let people invoke public account content in image generation simply by tagging those accounts.
The backlash shows how quickly consumer AI features can run into consent and identity problems. Public content may be visible, but users and creators often object when platforms turn it into raw material for synthetic depictions.
The decision is a reminder that AI media tools need clearer boundaries before launch, especially when they involve people's likenesses, brands, or public profiles.