Meta is expanding Muse to small businesses with connections to the software owners use for sales, operations and marketing. Integrations include Shopify, Dropbox, Slack, QuickBooks, Stripe, Canva, Notion, Zoom and several other services.
The agent can also connect to Instagram professional analytics, Facebook pages and Meta advertising accounts. Meta says this context lets Muse understand what a business sells, how its brand communicates and what customers ask most often. The product is free within usage limits, while heavier use requires a subscription.
Connecting one assistant across many systems can reduce repetitive handoffs, but it also concentrates access. A mistaken instruction could affect customer messages, financial data or marketing workflows, so businesses need to review each integration’s permissions rather than granting blanket control. The launch follows Meta’s broader enterprise initiative and extends a consumer agent that debuted earlier this month. Availability does not establish that Muse can reliably run a business without supervision; its practical value will depend on controlled, auditable tasks.