Google is letting users turn off visible watermarks on media generated with Gemini and Flow, The Verge reports.
The new “Media watermark” setting controls the sparkle mark that appears in the bottom-right corner of AI-generated images, videos, and music. When the setting is switched off, Google removes that visible label. The company says the change does not affect invisible signals used to identify AI-generated files.
The update matters because visible labels have become a practical but imperfect way to signal synthetic media. They are easy for viewers to notice, but they can also interfere with legitimate creative work and are often removable through cropping or editing. Invisible provenance systems are harder to see and may be more useful for automated checks, but they require tools and platforms that know how to read them.
Google’s move shifts some responsibility from the image itself to the surrounding detection ecosystem. It may make generated media cleaner for users, while increasing the importance of reliable metadata and content-authentication workflows.