Google adds labels for ads made or edited with AI

Google will now show whether certain ads were created or edited with AI, according to The Verge. The disclosure appears in My Ad Center under a section explaining how the ad was made.

The update matters because synthetic media is moving quickly into advertising, where users may not know whether an image, voice, or scene was generated. Labels can help set expectations without banning AI-assisted creative work.

For platforms and advertisers, this is part of a broader shift toward provenance and disclosure rules as AI-generated content becomes normal in commercial media.