Google is expanding personalized image creation in the Gemini app to more users. The feature is part of a broader push to make image generation more integrated with consumer AI assistants.

Personalized image tools can make creative workflows faster, but they also raise familiar questions about likeness, consent and how much context an assistant should use. Wider rollout means those issues move from early adopters to mainstream users.

For Google, the expansion keeps Gemini competitive in a market where image generation is increasingly bundled into general-purpose AI products.