ElevenLabs has added Brand Kit to ElevenCreative so teams can reuse a defined visual identity across image and video generation. Instead of rewriting brand instructions in every prompt, users store the relevant assets and rules as one workspace object.
A kit can include logos, colors, fonts, reference images and written constraints governing how those elements should appear. Users attach it to a prompt with an @ mention in the Image & Video interface, automated Flows or the ElevenCreative agent. Agencies and companies managing several identities can create a separate kit for each client or brand.
The feature addresses a practical source of inconsistency in generative media: different people describe the same visual requirements in different language, and models may interpret those descriptions differently. Centralizing the inputs makes the requested constraints repeatable, though it does not guarantee that every generation will obey them perfectly.
Brand Kit is available now in ElevenCreative. The current release concentrates on visual identity; ElevenLabs says support for brand voice and sound is planned rather than included today. Teams using the feature will still need human review for logo treatment, typography, legal requirements and other cases where approximate visual similarity is not enough.