Deloitte is warning its own consultants that AI could undermine the traditional billable-hour model. If AI systems can complete portions of analysis, drafting or implementation faster, clients may push back on paying for time rather than outcomes.
The message reflects a broader shift in professional services. AI does not need to replace consultants outright to change pricing power; it only needs to make some labor less scarce.
For consulting firms, the strategic question is how to package AI-assisted work in a way that preserves trust and value while acknowledging faster production.