A live interview with the synthetic character Tilly Norwood found that the much-publicized AI “actor” struggled to discuss its own film, engage with current events or offer the personality that makes human press appearances useful. The test provides a concrete look at the gap between a marketable digital persona and a convincing performer.

Norwood was created by Xicoia, an AI division of Particle 6 Group, with publicly available third-party tools. Its separate interactive system is offering public video calls from September 16 to 19: two minutes are free, followed by $14 for another 15 minutes or $25 for 30 minutes, with proceeds promised to charity. Asked about the planned feature film Misaligned, the avatar could not give an approximate release date and repeated a vague synopsis. It refused to identify an aggressor in the Russia-Ukraine war, then answered a question about Black Lives Matter with the politically charged phrase “all lives matter.”

The character has already drawn criticism from actors and Hollywood unions worried about generative AI. This test does not determine whether a scripted digital character can appear in a finished production; it examines the unscripted promotional persona. On that narrower task, safety filters and limited factual grounding produced an interview that was cautious but not consistently culturally aware or informative.