Amazon is considering a “World Product Graph” that would catalog products sold across the internet, including items unavailable on Amazon itself. According to an internal document reported by Reuters and summarized by The Verge, the index would keep more product research on Amazon and make its data useful to shopping agents.
The company already links some users to outside retailers through its Shop Direct feature. A broader catalog could also improve Alexa for Shopping, formerly Rufus. The internal document reportedly says many of the assistant’s answers are wrong or incomplete and that AI-assisted Amazon searches are expensive. More structured product data could support better answers and allow cheaper models to handle some requests.
Building the index may require crawling retailers’ websites and understanding how each brand organizes its catalog. The proposal reportedly included an October 1, 2027 release date, but there is no confirmed launch plan.
Amazon told Reuters that draft or outdated documents can provide an incomplete picture and do not necessarily reflect current plans. The project should therefore be viewed as an internal concept, not an announced product. If pursued, its value would extend beyond human search: agents may favor whichever platform offers the broadest and most reliable map of products, prices and sellers.