AI is making World Cup-related scams more convincing, from fake ticket pages to cloned websites and polished fraud campaigns.
The issue matters because major events create urgency, scarcity, and emotion—the exact conditions scammers exploit. Generative AI can make those lures look more professional and harder to dismiss.
For consumers and platforms, the defensive challenge is shifting from spotting obvious errors to verifying sources, payment flows, and account authenticity before money changes hands.