Adobe turns its natural-look camera experiment into an AI playground

Adobe is adding generative AI tools to Project Indigo, its experimental iPhone camera app originally promoted for a more natural, SLR-like look. The update changes Indigo from a photography experiment into a broader creative playground.

The Verge reports that the new tools do not rely on Adobe’s own Firefly models. That detail matters because Adobe has often positioned Firefly as a commercially safer foundation for generative features, while Indigo appears to be testing a different mix of capabilities.

For users, the appeal is quick experimentation inside a camera workflow rather than a separate editing suite. The limitation is that experimental apps can change quickly, and the value depends on whether the AI features improve photos without overwhelming the original promise of natural image capture.